Our Commitment to Your Privacy
At Reel Riff Gear, your privacy and data security are as important to us as the quality of our fishing equipment. We are dedicated to maintaining the highest standards of data protection while providing you with personalized service and transparent communication about our privacy practices.
Principled Protection
We adhere to strict privacy principles and are committed to safeguarding your personal information with diligence and integrity.
Clear Practices
Understand how we collect and use your information, always with the goal of improving your experience while respecting your privacy.
Your Rights, Your Control
You have full control over your personal data, including the right to access, modify, or request deletion of your information.
Questions Answered
We are here to address any privacy-related concerns. Contact us directly for assistance.
Information We Collect and Why
We collect only the information necessary to provide you with exceptional service, personalize your experience, and improve our offerings. Every piece of data serves a purpose in enhancing your Reel Riff Gear journey.

Personal Information
When you make a purchase, sign up for a workshop, or request a custom build, we collect essential details such as your name, contact information (email, phone, address), and payment particulars. This allows us to process orders, deliver services, and communicate effectively regarding your specific needs.
Website Analytics & Tracking
To continually refine our website and user experience, we utilize tools like Google Analytics. This captures non-personally identifiable data about your browsing habits, page visits, and referral sources. This data helps us understand popular content and areas for improvement, never identifying you personally.

Payment & Transaction Data
All payment transactions are processed through secure, encrypted gateways. We do not store sensitive payment card information on our servers. Transaction details are retained only for order fulfillment, accounting, and warranty purposes.
Email & Communication Preferences
If you opt-in for our newsletters or promotional communications, we collect your email address. You have full control to manage these preferences or unsubscribe at any time through links provided in our emails.
Your Privacy Rights and Controls
Reel Riff Gear fully respects your rights concerning your personal information. As a business operating in Halifax, Nova Scotia, we adhere to Canadian privacy laws and strive for international best practices to ensure you have clear control.
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Right to Access and Correction
You have the right to request a copy of the personal data we hold about you and to request corrections to any inaccuracies. Contact us to exercise this right.
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Right to Erasure ('Right to be Forgotten')
Under certain circumstances, you can request that we delete your personal data from our records. We will process such requests in compliance with applicable laws.
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Communication Preferences & Opt-Out
Manage your subscription preferences for marketing communications at any time by using the 'unsubscribe' link in our emails, or by contacting us directly.
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Complaints and Resolution
Should you have a concern about our privacy practices, please reach out to us first. We are committed to resolving any issues fairly and promptly.

How We Protect Your Information
The security of your personal data is a cornerstone of our operations. We employ a multi-layered approach to protect your information against unauthorized access, disclosure, alteration, or destruction.
Technical Security Measures
We utilize industry-standard encryption protocols (SSL/TLS) for data in transit and robust firewall protections. Our servers are regularly scanned for vulnerabilities and updated to the latest security patches.
Employee Training & Access Control
All Reel Riff Gear employees undergo regular privacy and security training. Access to personal data is strictly limited to personnel who require it to perform their job functions, and is controlled through secure authentication.
Third-Party Service Providers
We carefully select third-party services (e.g., payment processors, hosting) that adhere to stringent privacy and security standards, ensuring your data remains protected even when managed externally.
Data Breach Response
In the unlikely event of a data breach, we have established protocols for rapid detection, containment, investigation, and notification, in accordance with legal requirements.
