Our Story: Where Music Meets Maritime Tradition
Born from a deep love for both the ocean's rhythm and the melody of craftsmanship, Reel Riff Gear is more than a company – it's a testament to passion. Our founder, a master craftsman with over two decades of Maritime fishing experience and a background in professional musicianship, began this journey by fusing his seemingly disparate worlds. The result? Uniquely designed, high-performance fishing equipment that sings with personality.
From Hobby to Halifax's Heartbeat
What started as a personal quest to build better, more beautiful fishing gear evolved with the unwavering support of the Halifax community. Early challenges in blending intricate musical motifs with robust fishing functionality were met with innovation and perseverance. Each custom rod and artisanal lure tells a story, a symphony of resilience and dedication. We've grown from a humble workshop to a cornerstone of Nova Scotia's vibrant fishing culture, always with an ear to the community and an eye on the horizon.
Inspired by the Northumberland Strait and Bluegrass Riffs
Our inspiration is as deep as the Atlantic and as rich as a bluegrass riff. The rugged beauty of the Nova Scotian coastline, the pulse of the tides, and the rich tapestry of local fishing traditions inform every design. We believe that true craftsmanship resonates, whether it's expressed through the perfect arc of a custom rod or the soulful strum of a guitar. Reel Riff Gear is where these passions converge, creating gear that enhances not just the catch, but the entire experience.
Meet Our Master Craftsmen and Fishing Experts
Our team is the heart of Reel Riff Gear, a collective of dedicated artisans and seasoned anglers committed to unparalleled quality and innovative design.
John Maxwell
Founder & Lead Rod Builder
With over 25 years of experience in both competitive fishing and instrument making, John personally oversees all custom rod projects. His fusion of art and angling has set the standard for our unique creations.
- Master Rod Builder Certification
Sarah Jenkins
Artisanal Lure Specialist
Sarah brings a painter's eye and an angler's intuition to every lure. Her designs are not only visually stunning but also scientifically proven to attract the most elusive species, drawing inspiration from marine life and classical music.
- Fine Arts Degree (NSCAD)
David Nguyen
Gear Repair & Maintenance Head
A meticulous engineer and lifelong fisherman, David ensures every piece of gear leaves our workshop performing at its peak. His expertise extends from vintage reels to the latest electronic fishing instruments, often humming jazz tunes while he works.
- Certified Fishing Tackle Technician
Our Values and Commitment to Excellence
At Reel Riff Gear, our passion extends beyond crafting exceptional fishing equipment; it encompasses a dedication to our community, our environment, and the timeless art of angling.
Artisanal Craftsmanship
Every rod, every lure, is a masterpiece. We meticulously blend traditional techniques with modern innovation, ensuring unparalleled quality and performance that stands the test of time and tide.
Environmental Stewardship
We are guardians of the ocean. Our commitment includes sourcing sustainable materials, minimizing waste, and actively participating in local conservation efforts to protect Nova Scotia's pristine waters for generations to come.
Community & Education
We believe in sharing knowledge. Through workshops and local partnerships, we foster a thriving fishing community, empowering anglers of all skill levels with the expertise and equipment they need to succeed.
Behind the Scenes: Our Halifax Workshop
Step into the heart of creation. Our Halifax workshop is where innovation takes shape, where raw materials transform into tools of art and functionality.
A Hub of Creativity and Precision
Our workshop, nestled in the vibrant community of Halifax, is designed for both meticulous craftsmanship and inspired creativity. Here, state-of-the-art machinery works in harmony with traditional hand tools, allowing our artisans to bring visionary concepts to life. Every station is organized for efficiency, from the rod-building lathes to the custom lure painting booth.
- Rigorous Quality Control at Every Stage
- Dedicated Areas for Custom Consultations
- Sustainable Material Storage & Management
Supporting Nova Scotia's Fishing Community
Our roots run deep in the vibrant soil of Nova Scotia, and we believe in giving back to the community that inspires us. Reel Riff Gear actively engages in initiatives that foster growth, education, and preservation.
Youth Fishing Programs
Sponsoring and organizing 'Catch & Create' workshops for local youth, introducing them to both responsible angling and creative lure crafting.
Coastal Conservation Efforts
Partnerships with local environmental groups for shoreline clean-ups and marine habitat restoration projects across Nova Scotia.
Local Tournament Sponsorship
Proud sponsors of several annual Halifax fishing tournaments, promoting healthy competition and community spirit, with custom Reel Riff Gear prizes.
Ready to experience the Reel Riff difference?
Visit our workshop or schedule a consultation with our team to discuss your custom fishing gear needs.
Connect With Us Today